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Essay from the year 2017 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, language: English, abstract: This essay deals with corporate social responsibility at the company TOMS shoes and contains a SWOT analysis. TOMS is an American for-profit organisation based in California. The company primary business is the design of shoes, branded TOMS shoes, based on a design called apargata from Argentina. In addition, the company sells eyewear, coffee, branded TOMS Roasting Co. and bags, branded TOMS Bags. The company was started in 2006 by Blake Mycoskie after he witnessed the hardships that children underwent growing up without shoes. The company has garnered a lot of controversy over the years due to its business model. According to the founder, the company was founded to help the children in need yet it is a for-profit company. To achieve this, the company donates a pair of shoes for every pair of shoe that is bought. This is true with all of the company's other ventures. For every pair of glasses that a consumer purchases from TOMS, the company donates some money to help people with eye problem. Consequently, for every purchase of TOMS Roasting, the company donates so amount of money to provide clean water to people in need all over the world. The TOMS bag collection earnings help provide safe births and skilled birth attendants to women around the world.
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